Sustainability

Our sustainability culture

Since its creation, sustainability has underpinned our brand’s development:

Rolex as a company, as well as its watches, are built to last. With a laser focus on quality in the pursuit of longevity. A durable and timeless product is at the centre of the Perpetual philosophy, namely long-term commitment and the quest for excellence.

We guarantee the best maintenance and repair options for our watches thanks to our World Service, with the goal of providing a first-rate service over time. We also offer the option of purchasing certified second-hand watches, complete with warranties, with the aim of preserving, maintaining and guaranteeing what is already in existence.

Throughout our history, we have constantly improved our watches, which can be distinguished from other brands by their green seal – the symbol of their quality and longevity. Today’s new models come with a five-year warranty, or two years for older models.

Longevity guaranteed

Rolex watches are designed to last. Since our beginnings, we have also always offered a unique, forward-thinking World Service to ensure our products last as long as we claim they will.

This underlying demand for quality has allowed us to guarantee, from the very start, that all our watches are expertly serviced, and that their full performance is preserved over time. Because every Rolex watch is designed to fulfil its functions in the long term, to be passed down from one generation to the next, and to live several lives.

Supporting circularity

We also strive to support the second life of our products already circulating on the market, with the purpose of preserving, maintaining and guaranteeing what already exists. This approach reflects the Perpetual philosophy: the tireless pursuit of excellence and a long-term commitment to future generations.

We guarantee for the long term the confidence that our clients can have in our products. Because our watches maintain their value over time and can be safely resold in their original configuration, we launched the Rolex Certified Pre-Owned programme, making it possible to purchase certified second-hand models from our Official Retailers that are guaranteed by the brand. These watches benefit from all the quality criteria and standards that characterize Rolex products and come with an international two-year warranty when they are resold within our distribution network.