At the core of excellence

Behind the seal

Evidence of resilience

The uniqueness of our manufacture lies in the very principle of reality: our watches are designed and crafted to withstand the test of life.

In each and every domain, we observe, understand and support human movement, from the most intrepid to the most day to day. And we adapt our watch casings and calibres to it, from the most pared-down to the most elaborate. To us, these mechanics, human and horological, work hand in hand.

We foresee everything, even the unforeseeable. So that you can lead an impactful life without your watch being impacted. This is the true expression of our singularity. Our promise of Superlative reliability. This signature gives its name to our quality control unit, whose standards are unparalleled. It is also, and above all, the working spirit that permeates every corner of our production sites. Superlative defines the outstanding quality of each Rolex component, as well as the excellence of our know-how: precision, water resistance, autonomy, robustness, simplicity, fine craftsmanship, comfort and, last but not least, durability.