Quality and reliability

Hans Wilsdorf instilled a philosophy of perpetual excellence on which the brand has forged its reputation.

From the outset, the founder of Rolex established a network of watchmaking workshops around the world, tasked with ensuring that all of the brand’s watches could receive the best possible servicing and so preserve their excellent technical performance and pristine appearance. As a result, there is no limit on how long a Rolex watch can keep working, being handed down from one generation to the next, and living several lives.