2019
「保護地球・恒動不息」計劃
多年來，勞力士一直致力支持保護地球未來的組織及人士。
2019年，勞力士藉著「保護地球・恒動不息」計劃，將他們聚集一處。他們包括致力造福世界的探險家、科學家、企業家及普羅市民。他們通過實際行動尋找解決現今主要挑戰的方案，啟發新一代，守護地球的未來。勞力士通過「保護地球・恒動不息」計劃，傾力支持他們。
2019
羅蘭・加洛斯的首席合作夥伴及大會指定計時
勞力士自2019年成為羅蘭・加洛斯（法國網球公開賽）的首席合作夥伴及大會指定計時，這是唯一採用泥地球場的大滿貫（Grand Slam®）賽事。品牌不斷加強與網球運動的連繫，雙方合作關係始於1978年溫布頓錦標賽（The Championships, Wimbledon）。勞力士逐步參與所有網球大賽，現在更與四大滿貫賽事合作。
2019
國際帆船大獎賽的大會指定時計
國際帆船大獎賽（SailGP）為帆船賽事的世界揭開新一頁，參賽的雙體船展示出超卓的競賽性能。這些在水面上飛躍的帆船組成史上最快的船隊。此賽事吸引精英帆船運動員參加。2019年，勞力士成為其創始合作夥伴，進一步深化與帆船運動界近七十年的悠久淵源。
2021
Official Partner and Official Timekeeper of the PGA Championship
In 2021, Rolex renewed its partnership with PGA of America, becoming the Official Partner and Official Timekeeper of the organization and its pre-eminent tournament, the PGA Championship. The brand is associated with all the men’s and women’s Major tournaments and is also a Worldwide Partner of the leading team tournament, The Ryder Cup.
The only Major contested exclusively by professionals, the PGA Championship is played on the most competitive courses in the United States and welcomes the top 100 golfers in the world rankings.
2022
The platinum Day-Date with a fluted bezel
For the first time, Rolex presented a Day-Date 40 in 950 platinum featuring a fluted bezel, fashioned in the same precious metal. Several years of research were required to adapt the guillochage used to create the fluting to the “finest of metals”. This technical feat marks a new step in the development of Rolex’s know-how and the fluted bezel in platinum has become part of the brand’s stylistic heritage.
2022
Launch of the Deepsea Challenge
The Oyster Perpetual Deepsea Challenge is inspired by the experimental watch developed for James Cameron for his historic dive to the bottom of the Mariana Trench on 26 March 2012. It ingeniously synthesizes Rolex’s long experience and know-how in the realm of divers’ watches. Crafted in RLX titanium, equipped with a helium escape valve and the Ringlock system, it can accompany dives of all kinds, whether in open water, a submersible or a hyperbaric chamber. Waterproof to a depth of 11,000 metres (36,090 feet), this new model marks a major milestone in the exploration of the depths.