Regenerating land, lives and tradition in Indonesia
Social entrepreneur Denica Riadini-Flesch has succeeded in creating one of the world’s first regenerative farm-to-closet supply chains – SukkhaCitta, meaning happiness. Determined to empower rural artisans in Indonesia, she has created hundreds of jobs with fair pay for those who craft high-end clothing using traditional and sustainable techniques.
SukkhaCitta’s work begins with cotton, which Riadini-Flesch ensures is sourced sustainably. Farmers working with the brand are taught indigenous techniques to grow cotton while regenerating the earth. In their fields, complementary crops are planted alongside the cotton, each with its own role in revitalizing the over-worked soils. Once the cotton is harvested, spun and woven by the women, it is coloured using natural, plant-based dyes. “We have prevented over 3 million litres of toxic dyes from being dumped into our rivers by using completely natural dyes,” explains Riadini-Flesch.
