The Oyster accompanies men and women who inspire and shape the world.
They are virtuosos who are pushing back the limits of human knowledge. They are explorers, scientists, extreme adventurers, athletes, artists or great leaders. Their accomplishments have left their mark on history and opened up new horizons. From the launch of the first Oyster, Rolex has accompanied them and shared their commitment, exacting standards and tireless desire to excel. Since 1926, the many variations of the Oyster have demonstrated this unending quest for excellence.
We want to be the first in the field and Rolex should be seen as the one and only – the best.
