2019

Iniciativa Perpetual Planet

Por muitos anos, a Rolex tem apoiado organizações e indivíduos que lutam pelo futuro do planeta.

Em 2019, a Rolex os reuniu sob a bandeira da Iniciativa Perpetual Planet. Eles são exploradores, cientistas, empresários e cidadãos comprometidos com o bem comum. Ao tomarem medidas concretas com o objetivo de encontrar soluções para os grandes desafios atuais, eles inspiram as novas gerações a mudar o futuro do nosso planeta. A Rolex os apoia por meio da Iniciativa Perpetual Planet.

2019

Premium Partner e Relógio Oficial de Roland-Garros

Em 2019, a Rolex tornou-se Premium Partner e Relógio Oficial do torneio de Roland-Garros, o único Grand Slam® disputado no saibro. Foi um acontecimento que consolidou os elos entre a marca e o tênis; uma parceria que remonta ao ano de 1978, quando a Rolex se tornou Relógio Oficial do torneio de Wimbledon. Desde então, a marca vem se envolvendo em todos os grandes eventos do esporte e hoje é parceira dos quatro torneios do Grand Slam®.

2019

Relógio Oficial do SailGP

Com catamarãs inovadores de excelente desempenho, o circuito SailGP vem redefinindo o mundo do iatismo competitivo. Esses iates voadores compõem a frota mais rápida da história. Em 2019, a Rolex reforçou seus laços com o mundo do iatismo, que se estendem por mais de 70 anos, e se tornou Founding Partner do circuito que é responsável por atrair os grandes talentos do iatismo.

2021

Official Partner and Official Timekeeper of the PGA Championship

In 2021, Rolex renewed its partnership with PGA of America, becoming the Official Partner and Official Timekeeper of the organization and its pre-eminent tournament, the PGA Championship. The brand is associated with all the men’s and women’s Major tournaments and is also a Worldwide Partner of the leading team tournament, The Ryder Cup.

The only Major contested exclusively by professionals, the PGA Championship is played on the most competitive courses in the United States and welcomes the top 100 golfers in the world rankings.

2022

The platinum Day-Date with a fluted bezel

For the first time, Rolex presented a Day-Date 40 in 950 platinum featuring a fluted bezel, fashioned in the same precious metal. Several years of research were required to adapt the guillochage used to create the fluting to the “finest of metals”. This technical feat marks a new step in the development of Rolex’s know-how and the fluted bezel in platinum has become part of the brand’s stylistic heritage.

2022

Launch of the Deepsea Challenge

The Oyster Perpetual Deepsea Challenge is inspired by the experimental watch developed for James Cameron for his historic dive to the bottom of the Mariana Trench on 26 March 2012. It ingeniously synthesizes Rolex’s long experience and know-how in the realm of divers’ watches. Crafted in RLX titanium, equipped with a helium escape valve and the Ringlock system, it can accompany dives of all kinds, whether in open water, a submersible or a hyperbaric chamber. Waterproof to a depth of 11,000 metres (36,090 feet), this new model marks a major milestone in the exploration of the depths.